UX Researcher
I help product teams understand the people they're building for — through interviews, usability studies, and rigorous synthesis that actually moves things forward.
Key insight — Project 01
Checkout abandonment study
"I just don't know what's going to happen after I click pay. There's no reassurance anywhere.
01 — Featured
A moderated usability study with 12 participants that uncovered five critical trust gaps in a retail checkout flow. Findings directly shaped a redesign that reduced abandonment by 28%.
02
Foundational research across 18 GP interviews to map the mental models and friction points behind specialist referrals in the NHS.
03
Mixed-methods study combining analytics review and user interviews to identify where and why new users failed to reach activation.
04
Tree testing and first-click studies across 200 participants to validate a proposed information architecture before committing to a full redesign.
I'm a UX researcher with 5+ years working across e-commerce, healthcare, and B2B SaaS. My work sits at the intersection of rigorous method and practical impact — I care as much about how insights land with stakeholders as I do about collecting them.
Previously at Studio X, Agency Y, and a health-tech startup. Based in London, available for freelance and contract work.